Program

 
Dutch design has an excellent reputation world-wide. Whether it’s architecture, media, fashion or design: Dutch design is highly appreciated and is seen as innovative, provocative and user friendly. With more than 403,000 workers the creative industry in the Netherlands is not peripheral but a valuable and fast growing business that adds substantially to the economy.
 
Interiors has much ground in common with other disciplines; it’s at the interface of architecture, design and fashion. But it is also of interest from an art historical, anthropologic or cultural perspective. Interior design is an important economical activity: as part of the growing architecture- and design sector it’s a not to be underestimated motor for the furniture and interior materials sector, construction and construction materials industry, and related fields such as financing, facility management, media and fashion.
 
Interior Architecture is subservient and social (care), adds to the identity of it’s users (lifestyle), is sustainable (re-use), responsible (health and safety), represents a considerable economic value (construction, furnishing, financing) and is an important bearer of culture (heritage, multiculturality). Fashionable or time-less, interiors can challenge, enjoy, repose, harbor and guard us.
 
Interiors are the architecture of the future. Health, safety and well-being are important social themes. With a shrinking and aging population the western world needs to focus more and more on the individual and small-scaled design of the direct living environment, giving particular attention to re-use and sustainable development. Design and architecture are no longer fashionable as concrete answers to user demand and improving our well-being are expected. Well-designed interiors bring added value to the perception and quality of use of our immediate living environment, to our feeling of well-being and to the quality of live.
 
 
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